Indoor vs. Outdoor Signage: Which One is Right for Your Business

Cora Graphics
Feb 20
2 min read

What is Outdoor Signage?

Outdoor signage is any sign, graphic, or display positioned outside a business or building to attract attention. These signs are designed to withstand weather conditions while remaining bold, visible, and durable.

Common Types of Outdoor Signage:

Shopfront & Fascia Signs – The main sign above your store entrance.
Billboards & Banners – Large-scale advertising to increase brand awareness.
Pavement Signs & A-Boards – Portable signs for promotions and foot traffic.
Illuminated & LED Signs – Eye-catching signage for 24/7 visibility.
Construction Site & Safety Signs – Essential signage for compliance and guidance.

Benefits of Outdoor Signage:

Attracts new customers – A well-designed outdoor sign grabs attention.
Builds brand recognition – Reinforces your brand presence in high-traffic areas.
Durable & weatherproof – Made to withstand rain, wind, and sun exposure.
Customizable & scalable – Can be tailored to different sizes, materials, and lighting.

Best for Businesses Like:

Retail stores & restaurants – To stand out on the high street.
Construction sites – For safety, branding, and wayfinding.
Corporate buildings – To improve visibility and professionalism.

What is Indoor Signage?

Indoor signage is used inside a business, office, or building to provide information, guide customers, or reinforce branding. These signs don’t have to withstand weather conditions but must be clear, aesthetically pleasing, and functional.

Common Types of Indoor Signage:

Reception & Lobby Signs – Branding elements at entry points.
Wayfinding & Directional Signs – To help customers navigate a space.
Wall Graphics & Murals – Creative branding and decorative designs.
Menu Boards & Display Signs – For restaurants, cafes, and retail spaces.
Health & Safety Signs – Mandatory signage for workplace safety.

Benefits of Indoor Signage:

Enhances customer experience – Helps with navigation and engagement.
Reinforces branding – Consistent signage builds trust and brand recall.
Flexible & customizable – Can be updated frequently for promotions.
Cost-effective – Requires less durability than outdoor signs, reducing material costs.

Best for Businesses Like:

Retail stores & shopping centres – To highlight promotions and wayfinding
Restaurants & cafes – For menu boards and branding.
Offices & corporate spaces – For branding, directories, and motivational wall graphics.

Key Differences Between Indoor & Outdoor Signage

Feature	Outdoor Signage	Indoor Signage
Purpose	Attract customers & build visibility	Guide customers & enhance branding
Durability	Weatherproof, UV & water-resistant	Requires less durability
Materials Used	Aluminium, Dibond, Acrylic, PVC, Vinyl	Foam board, Acrylic, Vinyl, Fabric
Cost	Higher due to durability requirements	Generally lower, depending on design
Lighting	Often illuminated for visibility	Optional, depending on purpose

Which Signage is Right for Your Business?

💡 If your goal is to attract new customers, boost visibility, and advertise your brand to the public, outdoor signage is essential.

💡 If you want to improve customer experience, provide directions, or enhance your interior space, indoor signage is the best choice.

Most businesses benefit from a combination of both indoor and outdoor signage to create a seamless customer journey. For example, a retail shop might use an illuminated outdoor sign to attract customers and indoor directional signs to guide them inside.

Get High-Quality Signage with Cora Graphics

At Cora Graphics, we specialize in custom indoor and outdoor signage tailored to your business needs. Whether you need durable outdoor shop signs or sleek indoor branding solutions, we’ll help you create signage that makes an impact.